as sure as the sun will rise

Its been a very busy christmas :) the season has now a different meaning when you age, i now understand what the older people have been saying all the while hehehe :) but anyway its been a joyous christmas for me and even though my wallet has been massacred with all the gifts and “tips” to people im still happy to see the smile in their faces. :) this article will be my little christmas gift to all of you readers of my blog. :) the last two weeks we have seen the steady rise in the share price of digitel communications. :) and why is that??? because of speculation of a takeover by a singaporean company and a few other offers from others. :) the talk thats going around is that they are offering $900m but mr gokongwei wants to sell at $1b and that is why the negotiations are still in limbo. Time will tell what will happen to this company. I will tell you a little story what lead me to research about this company. :) i like this company and even liked it better when i saw the numbers. :) i saw hidden value in the company or maybe you could say that i saw promise or potential in its product. :) it was undervalued because the company was still losing money. :) this is still value investing but with a twist. :) i only so two things happening to this company: it making money or an investor buys it at its fair value or even at a premium. :) my family got more than 50 lines at sun cellular for our employees because we wanted to save on out telephone calls. :) they are the only network offering unlimited text and calls to the same network. :) after a few months of using my sun i realized the cost savings our company got. :) then i realized how lucky we are to have discovered the wonders and advantages of using sun cellular and it would just be a matter of time also before millions of people discover it also. :) good thing i still found the draft i made last september for sun cellular but i decided to hold it and wait for the write time to put it here. I believe there is no better time to write about it. :) my draft is dated september 12, 2007 and i have already been studying the company for two months prior to writing the draft and then i accumulated shares after a month. :) i gathered information and data and i had to be resourceful to get it from reliable sources. :) good thing i had friends who were associated with the company. :) what ill be writing down is the important points that i made in my draft. :) the big advantage that sun cellular has over other networks is their unlimited calls and texts to the same network. :) the other networks will have a hard time offering this service because it will really hurt their income but sun cellular was built to cater this unlimited service to their subscribers. :) i remember my brother-in-law saying that in cebu it is “in” if you have a sun phone. :) here is also another point in my draft, in the short term i dont expect sun to grab market share because the other networks still have superior service but i can see that sun will become a “secondary” number but they are now improving their signal, adding more cell sites and now has better coverage. If they keep up the good work they might grab a big slice of the pie. :) i can see sun cellular making money in two to three years but if you really want to be conservative maybe five years. :) sun is full blast in metro manila and in metro cebu which are the two major cities and they also have good coverage here in iloilo and to my surprise even in the towns outside the city. :) they are adding more cell sites in the visayas and mindanao area. Sun is doing well in davao and cebu because there are a lot of companies there and companies here in iloilo are also catching up the the sun cellular craze because sun gives you cost savings. I dont expect smart and globe will see a decrease in their subscriber base but i do believe that they will see a decrease in usage by their subscribers. A company should have a good manager and the gokongweis fit the bill. I admire them and believe of their capabilities of taking the company to the next level. The father started it all but the son knows how to unlock shareholder value. :) here are some of the numbers that i ran into during my research :) as per research the subscriber base as of september now reached 3million(this is an estimate) and at the end of 2006 the number was 2.2million. :) the company is expected to profit at 4 million subscribers and the long term target is 6 million subscribers. :) they have 30,000 dsl customers and the target is 50,000. :) the company's capex for 2007 is $200 and $150m will be on the cellphone business and $50m will be spent on the dsl business. :) the $150million budget for the cellular business means that their target of 40-50 cell sites per month is very much attainable. :) with these numbers i can only see good things happening to this company. Merry christmas and a happy new year to all!!! God bless!
ps. for questions, comments or suggestions please email me at compounder888@gmail.com
before i go as of last wednesday santa claus rally has been confirmed by the market! Hope this is a strong rally! Fly high psei!!!